Jersey Mike’s Subs SWOT Analysis
Here is a detailed SWOT analysis of Jersey Mike’s Subs covering strengths, weaknesses, opportunities and threats.
Jersey Mike’s Subs Strengths
- Decades of legacy of the brand. High brand recognition
- 750+ locations spread across the USA
- Strong online presence with a good user interface
- Television media presence through advertising
- Freshly sliced meat and good menu
- Excellent service adds to customer experience
Above are the strengths in the SWOT Analysis of Jersey Mike’s Subs. The strengths of Jersey Mike’s Subs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jersey Mike’s Subs Weaknesses
- Lack of healthy and gluten free menu
- Limited only to US compared to global food chains
- Generic USP and lack of strong differentiating factor
These were the weaknesses in the Jersey Mike’s Subs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jersey Mike’s Subs Opportunities
- Expand to Midwest and West Coast US and abroad as well
- Introduce healthier options on menu besides salads
- Offer variety on the menu
Above we covered the opportunities in Jersey Mike’s Subs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jersey Mike’s Subs Threats
- Rising health consciousness of consumers
- Highly competitive category
- High operational costs for the industry
The threats in the SWOT Analysis of Jersey Mike’s Subs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jersey Mike’s Subs SWOT analysis.
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About Jersey Mike’s Subs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Jersey Mike’s Subs Overview | |
|---|---|
| Parent Company |
Jersey Mike's Franchise Systems Inc |
| Category |
Submarine Sandwich Chain |
| Sector | |
| Tagline/ Slogan |
Any combination gladly accepted |
| USP |
Authentic east coast style subs |
| Jersey Mike’s Subs STP | |
| Segmentation |
Sandwich enthusiasts |
| Target Group |
Lower-Middle income youth |
| Positioning |
High quality freshly made subs |
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