Aggreko SWOT Analysis
Here is a detailed SWOT analysis of Aggreko covering strengths, weaknesses, opportunities and threats.
Aggreko Strengths
- Operate globally (has presence in 45 countries) and hence respond to events anywhere in the world and move equipments wherever required
- Focus on very narrow range of products (power and temperature) and hence have technical expertise, equipment, skills and expertise on a scale and to a depth that is unmatched
- Provide customized equipments optimized for specific needs
- Provide high quality and reliable equipment
- Services and equipments are transferrable
- NPS customer feedback rankings are in top B2B companies globally
- Has its own purpose-built manufacturing facility
- Present on the London Stock Exchange and FTSE 250 Index
Above are the strengths in the SWOT Analysis of Aggreko. The strengths of Aggreko looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aggreko Weaknesses
- High competition means lesser margins and lower market share
- Geographic penetration and operations are lesser compared to global power generation companies
These were the weaknesses in the Aggreko SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aggreko Opportunities
- Growing emerging markets
- Expansion of rental product portfolio
- Expansion through mergers and acquisitions
Above we covered the opportunities in Aggreko SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggreko Threats
- Competitors with diverse set of portfolio
- Demand of generators might go down with focus on renewable energy
- Unfavorable govt policies and economic recession
The threats in the SWOT Analysis of Aggreko are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aggreko SWOT analysis.
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About Aggreko
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aggreko Overview | |
|---|---|
| Parent Company |
Aggreko plc |
| Category |
Generator Hire |
| Sector | |
| Tagline/ Slogan |
Safety for life |
| USP |
One of the world’s largest temporary power generation company |
| Aggreko STP | |
| Segmentation |
Energy rental companies |
| Target Market |
Film studios, power stations, mines, offshore oil platforms, shipyards, general construction and contracting industries |
| Positioning |
Specialist energy solutions |
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