ACE Action Construction Equipment Ltd SWOT Analysis
Here is a detailed SWOT analysis of ACE Action Construction Equipment Ltd covering strengths, weaknesses, opportunities and threats.
ACE Action Construction Equipment Ltd Strengths
- A brand with a good recall in industries
- All the company’s products are increasing their market share with every year
- A majority market share in mobile cranes segment
- Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor
- The brand has its presence in nearly 30 countries
Above are the strengths in the SWOT Analysis of ACE Action Construction Equipment Ltd. The strengths of ACE Action Construction Equipment Ltd looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ACE Action Construction Equipment Ltd Weaknesses
- Limited brand recall specially in other countries
- The distribution & after sales system is still not as superior as global leaders
These were the weaknesses in the ACE Action Construction Equipment Ltd SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ACE Action Construction Equipment Ltd Opportunities
- Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold
- Growing Real Estate sector in Asia
- Introduction of products at regular intervals has ensured a regular cash flow
Above we covered the opportunities in ACE Action Construction Equipment Ltd SWOT Analysis. The opportunities for any brand can include prospects of future growth.
ACE Action Construction Equipment Ltd Threats
- The current economic slowdown in the developed countries could decrease its sales
- Stiff competition from international players like Caterpillar, Komatsu etc.
The threats in the SWOT Analysis of ACE Action Construction Equipment Ltd are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the ACE Action Construction Equipment Ltd SWOT analysis.
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About ACE Action Construction Equipment Ltd
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| ACE Action Construction Equipment Ltd Overview | |
|---|---|
| Parent Company |
Action Construction Equipment Ltd., India |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
Nothing beats an ACE |
| USP |
India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes segment |
| ACE Action Construction Equipment Ltd STP | |
| Segmentation |
People and businesses who want equipments and services in Cranes, Material Handling/Construction Equipment and Tractor |
| Target Market |
People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real needs |
| Positioning |
Commitment towards total quality management |
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