Impala Platinum SWOT Analysis
Here is a detailed SWOT analysis of Impala Platinum covering strengths, weaknesses, opportunities and threats.
Impala Platinum Strengths
- Extensive reserves of Platinum group metals
- Developed international market
- Focus on its core product for branding
- Has a strong workforce of over 50,000 employees
- One of the most efficient and lowest cost primary platinum producers in the world
Above are the strengths in the SWOT Analysis of Impala Platinum. The strengths of Impala Platinum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Impala Platinum Weaknesses
- Weakened financial position due to presence in Zimbabwe
- Has a limited geographic reach and international tie-ups
These were the weaknesses in the Impala Platinum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Impala Platinum Opportunities
- Expansion to other African countries
- Explore markets for other associated metals produced as by products
Above we covered the opportunities in Impala Platinum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Impala Platinum Threats
- Government regulations
- International competition
- Unfavorable economic conditions
The threats in the SWOT Analysis of Impala Platinum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Impala Platinum SWOT analysis.
About Impala Platinum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Impala Platinum Overview | |
|---|---|
| Parent Company |
Impala Platinum |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Distinctly Platinum |
| USP |
Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output. |
| Impala Platinum STP | |
| Segmentation |
Diversified mining |
| Target Market |
Industries using Platinum, Palladium, Rhodium and Nickel as raw materials |
| Positioning |
Supplies low cost Platinum Group Metals in a most efficient manner |
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