Here is a detailed SWOT analysis of Shalimar Paints covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Shalimar Paints. The strengths of Shalimar Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Shalimar Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Shalimar Paints SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Shalimar Paints are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Shalimar Paints SWOT analysis.
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About Shalimar Paints
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Shalimar Paints Overview | |
---|---|
Parent Company |
Shalimar Paints Limited |
Category |
Paint Industry |
Sector | |
Tagline/ Slogan |
Zara hatke socho |
USP |
A strong established national brand with presence across both decorative and industrial paints. |
Shalimar Paints STP | |
Segmentation |
Decorative and Industrial segments |
Target Market |
Institutional and retail customers across all price-bands. |
Positioning |
A complete Paint Company offering paints for each segment in each price-bracket. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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