Here is a detailed SWOT analysis of Dulux covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Dulux. The strengths of Dulux looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Dulux SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Dulux SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Dulux are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dulux SWOT analysis.
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About Dulux
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Dulux Overview | |
---|---|
Parent Company |
Dulux India |
Category |
Paint Industry |
Sector | |
Tagline/ Slogan |
Let’s Colour, Apne rang ko chalkaane do |
USP |
Leading Brand that offers exceptional combination of product quality and performance with unmatched levels of service and technical support |
Dulux STP | |
Segmentation |
Decorative segment |
Target Market |
Home owners, institution buildings, offices, developing stylish infrastructure |
Positioning |
Right luxury-look with great durability and pioneer in washable paint technology |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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