Here is a detailed SWOT analysis of International Paper covering strengths, weaknesses, opportunities and threats.
International Paper |
|
Parent Company |
International Paper Company |
Category |
Paper and packaging solutions |
Sector |
Manufacturing |
USP |
Standardized manufacturing across the globe |
STP |
|
Segment |
Industrial packaging, printing papers, distribution, and consumer packaging. |
Target Group |
Newspaper houses, Book publication houses |
Positioning |
Global provider of paper and packaging solutions to various industries |
SWOT Analysis |
|
Strengths |
1. The largest paper and pulp company in the world with over 60,000 employees 5. High Research & Development investment, and standardized manufacturing across the globe facilitated by latest machines which has led to strong brand image of International Paper 6. High growth rate recorded in recent times 7. Strong legacy since 1898 |
Weaknesses |
1. Bad press, it is blamed for deforestation in America |
Opportunities |
1. The increase in e-commerce industry has resulted in high demand for packaging solutions |
Threats |
1. Focus on digitalizing all mass media content which will ultimately lead to decrease in consumption of paper and related items 4. Impact of environmental laws could be harmful to the company |
Competition |
|
Competitors |
1. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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