Here is a detailed SWOT analysis of Air Liquide covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Air Liquide. The strengths of Air Liquide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Air Liquide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Air Liquide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Air Liquide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Liquide SWOT analysis.
About Air Liquide
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Air Liquide Overview | |
---|---|
Parent Company |
Air Liquide |
Category |
Specialized chemicals |
Sector | |
Tagline/ Slogan |
The Leader In Gases For Industry, Health And The Environment |
USP |
Offers innovative solutions based on continuously enhanced technologies, producer of air gases including hydrogen. |
Air Liquide STP | |
Segmentation |
Industrial products’ manufacturers who demand high quality with an increase in productivity & performance |
Target Market |
Diverse industries – automotive, manufacturing, food& beverages, pharmaceuticals, materials, energy, technology, research and healthcare. |
Positioning |
The Leader In Gases For Industry, Health And The Environment |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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