Monsanto SWOT Analysis

Monsanto Strengths

1. Wide customer base spanning the regions of North & South America, Africa, Asia, Australia and Europe.
2. Market Leader in the production of agricultural seeds.
3. Strong R&D capabilities, harnessing the knowledge of biotechnology and genetic engineering in delivering superior seeds.
4. Affordable pricing in view of growing customer demands along with strong customer loyalty.
5. Efficient distribution and supply chain network covering diverse regions.
6. Robust financial growth over the last decade due to increasing demand for innovative solutions and decreasing land available for cultivation.
7. Strong brand portfolio covering corn, soybean, cotton, wheat and a variety of other crops.
8. Strong alliance with BASF, the world’s largest chemical company along with collaboration of their respective R&D departments.

Above are the strengths in the SWOT Analysis of Monsanto. The strengths of Monsanto looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Monsanto Opportunities

1. Growth prospects are high for emerging economies especially, in the Asia-Pacific and African regions.
2. Focus on soybean and GM corn seeds, especially in Latin America and India can enhance revenues as these regions are highly agriculture-oriented.
3. A disciplined expenditure plan and strategic acquisitions can increase free cash flows and enable greater bottom-lines.

Above we covered the opportunities in Monsanto SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Monsanto Threats

1. Customer loyalty decreasing due to lawsuits against the company and harmful effects of their products.
2. Increased competition due to accessibility and increased awareness among farmers.
3. Environmental regulations prohibiting use of certain products of the company.

The threats in the SWOT Analysis of Monsanto are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Monsanto SWOT analysis.

About Monsanto

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Monsanto Overview
Parent Company	Monsanto
Category	Agro-chemicals
Sector	Industrial Products and Chemicals
Tagline/ Slogan	Producing more. Conserving more. Improving lives.
USP	World leader in the production of agricultural & vegetable seeds including crop protection chemicals with a commitment towards sustainable agriculture and improving the lives of farmers.
Monsanto STP
Segmentation	Businesses/Customers thriving on agriculture for livelihood and income.
Target Market	Farmers who are looking for variety in products & services along with high yield and crop safety.
Positioning	Monsanto is one of the world’s leading companies focused on sustainable agriculture. We discover and deliver innovative products that support the farmers who feed, fuel and clothe our world.

Monsanto Weaknesses

1. Limited market share due to stiff competition in the sector

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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