Agrium Inc SWOT Analysis
Here is a detailed SWOT analysis of Agrium Inc covering strengths, weaknesses, opportunities and threats.
Agrium Inc Strengths
- The company operates more than 500 retail centres in the U.Sand South America under the brand names Western Farm Service, Crop Production Services, and AgroserviciosPampeanos S.A.[
- Agrium Advanced Technologies focuses on consumer benefit as well as environmental growth.
- They have pricing power over suppliers and customers in the North and South American region.
- Awards in October 2008 and 2009 as one of Alberta’s top employers and Canada’s top employers respectively.
Above are the strengths in the SWOT Analysis of Agrium Inc. The strengths of Agrium Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Agrium Inc Weaknesses
- Violations of environmental regulations affect brand image
- Lack of strong partnerships with distributors outside the American continent.
These were the weaknesses in the Agrium Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Agrium Inc Opportunities
- Expansion measures in full swing, especially in the emerging economies in the Asian continent.
- Emergence of new technologies in the agricultural sector.
- There is a lot of demand from India and China in the commodities space.
- International trade with Asian and European economies will add to foreign exchange reserves.
Above we covered the opportunities in Agrium Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Agrium Inc Threats
- Stricter environmental regulations in the agricultural and fertilizer sector.
- The industry is very volatile with increasing demand for more sustainable products and emergence of new players.
- Emergence of substitutes for Agrium’s products.
The threats in the SWOT Analysis of Agrium Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Agrium Inc SWOT analysis.
About Agrium Inc
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Agrium Inc Overview | |
|---|---|
| Parent Company |
Agrium Inc. |
| Category |
Agro-chemicals |
| Sector | |
| Tagline/ Slogan |
Where the future is growing; Feeding a Growing World |
| USP |
The only publicly traded company that crosses the entire agricultural value-chain |
| Agrium Inc STP | |
| Segmentation |
Businesses focused on improving quality and sustainability of their fertilizers. |
| Target Market |
Farmers and businesses using fertilizers for crop protection and growth. |
| Positioning |
Major retail supplier of agricultural products and services in North and South America. |
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