Lubrizol SWOT Analysis
Here is a detailed SWOT analysis of Lubrizol covering strengths, weaknesses, opportunities and threats.
Lubrizol Strengths
- Operates manufacturing facilities in more than 17 countries spanning the American, Asian, Australian and European continents
- Increased efficiency as a result of large-scale investments in R&D
- The profitability has seen a tremendous growth due to expansions and renovations of manufacturing facilities
- Wide customer base in the majority of countries that they operate in with more than 7000 employees
- It has a base of approximately over more than 1,600 patents
Above are the strengths in the SWOT Analysis of Lubrizol. The strengths of Lubrizol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lubrizol Weaknesses
- A lot of pending cases against violations committed by the company have reduced their reputation in the international market.
- Liquidity position has considerably weakened due to weakening demand and global recession
These were the weaknesses in the Lubrizol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lubrizol Opportunities
- Emerging economies like India and China can offer tremendous opportunities for the growth of the company’s business
- Strategic acquisitions of Berkshire Hathaway Inc. have increased their market presence and cash inflows
- Joint venture facilities in Tianjin and Lanzhou districts of China have established their stronghold in the Chinese economy
Above we covered the opportunities in Lubrizol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lubrizol Threats
- Environmental rules and regulations pose a threat to the manufacturing processes of the company
- Raw material prices have been fluctuating in the recent past due to which the revenues are adversely affected
- Government tariffs have also increased due to global economic downturn
The threats in the SWOT Analysis of Lubrizol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lubrizol SWOT analysis.
About Lubrizol
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lubrizol Overview | |
|---|---|
| Parent Company |
Berkshire Hathaway |
| Category |
Specialty chemicals / Lubricant additives |
| Sector | |
| Tagline/ Slogan |
A specialty chemical company |
| USP |
Increased customer benefit focus |
| Lubrizol STP | |
| Segmentation |
Businesses looking to increase the quality and performance of their products with a focus on environment |
| Target Market |
Businesses in the manufacture of specialized chemicals, lubricants petrochemicals. |
| Positioning |
An essential ingredient in our customer’s success through… Collaboration. Applied Science. Demonstrated value. |
Browse marketing analysis of more brands and companies similar to Lubrizol. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
