Sika SWOT Analysis
Here is a detailed SWOT analysis of Sika covering strengths, weaknesses, opportunities and threats.
Sika Strengths
- More than 15,000 employees operating in 76 countries across the globe.
- Strong focus on energy-efficiency and cost-effectiveness has earned the company a strong customer base.
- Has a consistent and strong annual sale.
- Extremely effective distribution and R&D departments located in Baar, Switzerland.
- Strong brand presence in Europe
Above are the strengths in the SWOT Analysis of Sika. The strengths of Sika looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sika Weaknesses
- Over dependence on the construction materials segment has reduced Sika’s ability to expand into the industrial sector across the world.
- Sika’s market share has not been very consistent as it has witnessed both highs and lows in the past few years
These were the weaknesses in the Sika SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sika Opportunities
- Focus on emerging markets of Eastern Europe, South America, Middle East and South Asia can increase the company’s growth prospects.
- Acquisitions have been very precise, accounting for a good share of Sika’s annual revenues.
Above we covered the opportunities in Sika SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sika Threats
- Rapid fluctuations in exchange rates, especially with the Swiss Franc, have resulted in negative sales year-on-year for the company.
- Competition has been very strong in this industry and Sika’s products are slowly paving way for more efficient products by other players.
- International trade has hit an all-time low due to economic downturns and the Euro crisis.
The threats in the SWOT Analysis of Sika are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sika SWOT analysis.
About Sika
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Sika | |
| Parent Company |
Sika AG |
|---|---|
| Category |
Specialty chemicals |
| Sector | |
| Tagline/ Slogan |
Innovation and Consistency |since 1910. |
| USP |
Market leader in the construction chemicals sector in the world. |
| Sika STP | |
| Segmentation |
Customers looking for high quality and efficient products with a long-term benefit towards their business. |
| Target Market |
Customers in the production of construction materials, industrial products and automobiles. |
| Positioning |
A globally active specialty chemicals company. |
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