Fortescue Metal Group SWOT Analysis
Here is a detailed SWOT analysis of Fortescue Metal Group covering strengths, weaknesses, opportunities and threats.
Fortescue Metal Group Strengths
- A tenement land holding spread across the length and breadth of the resource rich Pilbara region of Western Australia
- A close proximity to the world’s major growth markets of China and Asia
- World's largest producers and sea-borne traders of iron ore
- Export has increased rapidly over the years reaching over 40 Million tonnes
- Good fund raising ability by issuance of different financial instruments
Above are the strengths in the SWOT Analysis of Fortescue Metal Group. The strengths of Fortescue Metal Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fortescue Metal Group Weaknesses
- Dropping of plans due to fluctuations & weaknesses in credit market conditions
- Chinese steel mills have begun cutting production as record stockpiles continue to build, signaling further weakness for iron ore prices
These were the weaknesses in the Fortescue Metal Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fortescue Metal Group Opportunities
- Expansion to increase capacity to 155mtpa will improve exports & market share
- China’s import of iron ore will climb to 1 billion tonnes
- Newer markets globally through expansion
Above we covered the opportunities in Fortescue Metal Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fortescue Metal Group Threats
- Existing competitors makes the competition stiffer
- Challenging environmental sensitivities
- Wet weather impacts production in pilbara
The threats in the SWOT Analysis of Fortescue Metal Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fortescue Metal Group SWOT analysis.
About Fortescue Metal Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fortescue Metal Group Overview | |
|---|---|
| Parent Company |
Fortescue Metal Group |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
The new force in iron ore |
| USP |
One of the World's leading producers of iron ore |
| Fortescue Metal Group STP | |
| Segmentation |
Iron ore operation, Infrastructure, Expansion |
| Target Market |
Iron & Steel making industries |
| Positioning |
The safest, lowest cost and most profitable iron ore producer |
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