OlaCabs SWOT Analysis
Here is a detailed SWOT analysis of OlaCabs covering strengths, weaknesses, opportunities and threats.
OlaCabs Strengths
- First mover advantage as a taxi aggregator in India
- Acquisition of Taxi For Sure made it No. 1 in India
- Top of the mind service
- High awareness due to aggressive TV, online and print media marketing
- Huge customer base & due to network effect it is increasing
- Rapid expansion and online application
- Multiple rounds of VC investments have made the brand financially strong
Above are the strengths in the SWOT Analysis of OlaCabs. The strengths of OlaCabs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
OlaCabs Weaknesses
- Drivers are the face of the company and hence their misbehavior directly affects the brand image
- While the demand is huge, amount of cash burning is huge and monetization is very difficult
These were the weaknesses in the OlaCabs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
OlaCabs Opportunities
- Unorganized market is huge (~90%) and hence potential is high
- Increasing internet penetration & smart phone users
- Rising disposable income
- Shifting of consumers towards convenience creates huge demand
- Acquisition of smaller players
Above we covered the opportunities in OlaCabs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
OlaCabs Threats
- Rising competition
- Uber has deep pocket and hence can burn cash heavily
- Presence of many national players
- Absence of clear government regulations in developing countries
- Future is unclear due to lack of regulations and Customer loyalty is less in this industry
The threats in the SWOT Analysis of OlaCabs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the OlaCabs SWOT analysis.
About OlaCabs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| OlaCabs Overview | |
|---|---|
| Parent Company |
ANI Technologies Pvt Ltd |
| Category |
Service provider for taxi hiring (Aggregator) |
| Sector | |
| Tagline/ Slogan |
Chalo Niklo |
| USP |
Standardized customer experience & Price transparency |
| OlaCabs STP | |
| Segmentation |
People who mobile from one place to another for any purpose |
| Target Market |
Customers who are in need of cabs instantly |
| Positioning |
Using technology to bring the higher efficiency and customer experience |
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