Naaptol SWOT Analysis
Here is a detailed SWOT analysis of Naaptol covering strengths, weaknesses, opportunities and threats.
Naaptol Strengths
- Leveraging the power of India Post to deliver across the length and breadth of the country.
- Handling online and offline sales together with customer service increases its power of customer acquisition.
- Strong advertisement in about 35 publications and about 25channels increased the brand of “Naaptol”
- Strong focus for profits instead of simply following red ocean strategy.
- Product portfolio includes apparel, mobile phones, consumer electronics, home furnishings, kitchen appliances, furniture
- Has been recognized with several awards and distinctions
Above are the strengths in the SWOT Analysis of Naaptol. The strengths of Naaptol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naaptol Weaknesses
- Naaptol is not leveraging the full potential of ecommerce by treating naaptol.com as just another arm of their business
- Limited visibility of Naaptol as an ecommerce portal
These were the weaknesses in the Naaptol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Naaptol Opportunities
- Acquisition of smaller ecommerce firms
- Concentration on naaptol.com as a strong second arm of business
- Using their strong brand image to the maximum
- More advertising to boost business and increase penetration in India as well as abroad
Above we covered the opportunities in Naaptol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Naaptol Threats
- Various firms like Flipkart, Amazon, Snapdeal are strengthening their foothold in Indian online retail market.
- Govt policies and regulations
- Brand loyalty low due to many options available to customers
The threats in the SWOT Analysis of Naaptol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Naaptol SWOT analysis.
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About Naaptol
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Naaptol Overview | |
|---|---|
| Parent Company |
Naaptol Online Shopping Pvt Ltd |
| Category |
Ecommerce |
| Sector | |
|
Shop Right, Shop More; Naaptol Kya Kiya |
|
| USP |
Brand awareness and its reach in India |
| Naaptol STP | |
| Segmentation |
Price conscious online shoppers |
| Target Market |
Price sensitive, middle income customers |
| Positioning |
Great products at affordable rates |
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