eBay SWOT Analysis
Here is a detailed SWOT analysis of eBay covering strengths, weaknesses, opportunities and threats.
eBay Strengths
- eBay is an early market entrant with localized operations in over 30 countries
- Integrated services like online ticket tracking, online money transfers etc
- eBay has strong international presence providing services to a larger consumer base
- A highly trusted and revered brand in the market
- eBay has over 14,000 employees globally
- Strong acquisitions like Skype, PayPal, Stubhub etc strengthened the brand
- The company strives B2C as well as B2B businesses worldwide
- eBay uses artificial intelligence & helps in data analytics based on online research & customer needs
Above are the strengths in the SWOT Analysis of eBay. The strengths of eBay looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
eBay Weaknesses
- eBay is unable to eradicate fake or fraud sellers completely
- Lesser presence in physical markets & intense competition
These were the weaknesses in the eBay SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
eBay Opportunities
- The markets devoid of internet are untapped by eBay
- Customers reluctant in shopping online can be persuaded
- Partnerships with companies for bulk selling
Above we covered the opportunities in eBay SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about eBay
eBay Threats
- Can be subjected to online frauds & security breaches which can affect the business of eBay
- Risk of being involved into selling of illegal entities
- Newly emerging competitive online shopping portals
- Government policies & taxation can affect business margins & operations
The threats in the SWOT Analysis of eBay are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the eBay SWOT analysis.
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About eBay
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| eBay Overview | |
|---|---|
| Parent Company |
EbayIncorporation |
| Category |
Website-online shopping |
| Sector | |
| Tagline/ Slogan |
Buy it now; World’s online market-place; Connecting buyers and sellers globally; Whatever it is, you can get it on eBay; Buy it, sell it, love it |
| USP |
eBay is a trusted brand providing online auction and shopping opportunities |
| eBay STP | |
| Segmentation |
Urban middle upper class internet users |
| Target Market |
Internet users looking for shopping and other transactions |
| Positioning |
eBay is positioned as a global online market place which facilitates shopping through – auction, fixed pricing and classifieds |
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