Capita SWOT Analysis
Here is a detailed SWOT analysis of Capita covering strengths, weaknesses, opportunities and threats.
Capita Strengths
- Approx 70,000-strong work force across Europe, Asia and Africa
- Equal turnover from public and private sector enterprises
- Strong presence in SME sector
- Capita’s “property and Infrastructure’ division is the one of the largest multidisciplinary division in the UK
- The brand is London Stock Exchange & FTSE 100 Index.
Above are the strengths in the SWOT Analysis of Capita. The strengths of Capita looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Capita Weaknesses
- Fined FBP 300,000 by Financial Services Authority for poor anti-fraud controls
- No major presence outside UK and Ireland
These were the weaknesses in the Capita SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Capita Opportunities
- Expand into other emerging markets like Poland, India, China etc.
- Huge potential in SME sector
Above we covered the opportunities in Capita SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Capita Threats
- Embroiled in scandals leading to negative publicity for the brand
- Negative feeling among the workers due to the discrepancy in the division of wealth between employees and higher leadership
- Mature and low cost BPO industry in India, Philippines and other markets
The threats in the SWOT Analysis of Capita are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Capita SWOT analysis.
About Capita
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Capita Overview | |
|---|---|
| Parent Company |
Capita Plc |
| Category |
BPO |
| Sector | |
| Tagline/ Slogan |
Listen, Create, Deliver |
| USP |
Largest BPO Company in the UK |
| Capita STP | |
| Segmentation |
Government (Local and central) & Private enterprises |
| Target Market |
UK based businesses particularly in SME sector |
| Positioning |
Low cost solution provider across various verticals |
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