Opera Browser SWOT Analysis
Here is a detailed SWOT analysis of Opera Browser covering strengths, weaknesses, opportunities and threats.
Opera Browser Strengths
- Can run on variety of personal computer operating systems and mobile
- Available in 50+ languages, hence increased customer reach
- One of the early market entrants
- A wide range of integrated and built-in services
- Over 120 million mobile users user Opera Mini and over 200 million users
Above are the strengths in the SWOT Analysis of Opera Browser. The strengths of Opera Browser looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Opera Browser Weaknesses
- Lesser market share as compared to Chrome, internet Explorer and Firefox
- Lesser presence in physical markets
These were the weaknesses in the Opera Browser SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Opera Browser Opportunities
- Computer users not using internet
- Acquiring integrations or partnerships with software companies and internet service providers
- Providing more integrated offerings and services
Above we covered the opportunities in Opera Browser SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Opera Browser Threats
- Malicious threats leading to browser malfunction
- Continuous new innovations by current competition
- Newly emerging competitive web browsers
The threats in the SWOT Analysis of Opera Browser are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Opera Browser SWOT analysis.
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About Opera Browser
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Opera Browser | |
| Parent Company |
Opera software |
|---|---|
| Category |
Web browsers |
| Sector | |
| Tagline/ Slogan |
The fastest web browser on earth |
| USP |
One of the fastest web browsers |
| Opera Browser STP | |
| Segmentation |
Computer users using the internet |
| Target Market |
Computer users assessing internet for various purposes |
| Positioning |
Positioned as the fastest web browser |
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