Kaspersky Anti-virus SWOT Analysis
Here is a detailed SWOT analysis of Kaspersky Anti-virus covering strengths, weaknesses, opportunities and threats.
Kaspersky Anti-virus Strengths
- Efficient to detect new and unknown virus and threats
- Very high success rate in detecting threats
- Simple to use and even has features for advanced user looking for intensive control
- Automatically protects system without monitoring by the userif the preferences are set
Above are the strengths in the SWOT Analysis of Kaspersky Anti-virus. The strengths of Kaspersky Anti-virus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kaspersky Anti-virus Weaknesses
- Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
These were the weaknesses in the Kaspersky Anti-virus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kaspersky Anti-virus Opportunities
- Educating users about threats of viruses
- Integration with internet service providers or software companies
- Offering more services along with the product
Above we covered the opportunities in Kaspersky Anti-virus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kaspersky Anti-virus Threats
- New unknown threats which can be disguised as safe content
- Product development in current competitors in the market
- Newly emerging competition
The threats in the SWOT Analysis of Kaspersky Anti-virus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kaspersky Anti-virus SWOT analysis.
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About Kaspersky Anti-virus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Kaspersky Anti-virus | |
| Parent Company |
Kaspersky Lab |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
“Red for threats, green for you” |
| USP |
High detection rate and simple to used due to well organized layout |
| Kaspersky Anti-virus STP | |
| Segmentation |
Computer users looking for online protection |
| Target Market |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as an antivirus tool with maximum rate of detection of known as well as unknown threats |
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