Temple Run SWOT Analysis
Here is a detailed SWOT analysis of Temple Run covering strengths, weaknesses, opportunities and threats.
Temple Run Strengths
- High awareness – More than 1 billion downloads
- Compatible with all devices & available in multiple platforms
- Excellent brand image and good branding strategy
- Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
- Strong brand recall and positive word of mouth
- High user ratings shows the credibility of the brand
- Language is not necessarily needed
- Affordable pricing for in-app purchases
Above are the strengths in the SWOT Analysis of Temple Run. The strengths of Temple Run looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Temple Run Weaknesses
- Users are not very loyal due to many substitute available
- It's difficult to maintain the game new & fresh and keep people coming back
These were the weaknesses in the Temple Run SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Temple Run Opportunities
- Can do brand extension & introduce new games
- Huge potential for in-app advertising
- Rapid technological development
- Service expansion – Opportunity to expand to new services
- Increasing internet penetration and number of smartphone users
Above we covered the opportunities in Temple Run SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Temple Run Threats
- Intense competition
- Product life cycle time is less
- It's easy to copy an app
- Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
- The mobile app industry is very fragile
- Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
- Availability of substitute products
The threats in the SWOT Analysis of Temple Run are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Temple Run SWOT analysis.
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About Temple Run
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Temple Run Overview | |
|---|---|
| Parent Company |
Imangi Studios |
| Category |
Application |
| Sector | |
| Tagline/ Slogan |
Run for your life! |
| USP |
Its vibrant graphics (such as bizarre-looking monkeys that chase treasure hunters) and simple game controls (players swipe their fingers on the screen or tilt the device to make a character run) |
| Temple Run STP | |
| Segmentation |
All Internet Users |
| Target Market |
Young population of age group 6 to 25 |
| Positioning |
Thrilling and fun running game |
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