AMD SWOT Analysis
Here is a detailed SWOT analysis of AMD covering strengths, weaknesses, opportunities and threats.
AMD Strengths
- Strong brand in Microprocessor and PC market
- Strong focus on Research and development capabilities
- AMD has a global presence
- AMD operates in GPU (graphical processing unit) and Microprocessor market with only single competitor in each market, Nvidia and Intel respectively.
Above are the strengths in the SWOT Analysis of AMD. The strengths of AMD looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
AMD Weaknesses
- Weak performance of computing segment due to advent of tablets, handhelds
- Lack of penetration into mobile market
- Intense competition means limited scope for capturing huge market share
These were the weaknesses in the AMD SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
AMD Opportunities
- Innovation for mobile platforms and tablets
- New product and services expansions
- Presence in virtualization space
Above we covered the opportunities in AMD SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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AMD Threats
- Competition from Intel and Nvidia
- Environmental regulations
- Declining PC shipment
The threats in the SWOT Analysis of AMD are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AMD SWOT analysis.
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About AMD
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| AMD Overview | |
|---|---|
| Parent Company |
Advanced Micro Devices, Inc. |
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
The future is fusion |
| USP |
AMD is the second-largest global supplier of microprocessors and GPUs |
| AMD STP | |
| Segmentation |
Enterprise(and end customers) |
| Target Market |
AMD targets enterprise but indirectly pulls the end customer |
| Positioning |
Reliable and optimum performance oriented microprocessors and GPUs |
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