Mphasis SWOT Analysis
Here is a detailed SWOT analysis of Mphasis covering strengths, weaknesses, opportunities and threats.
Mphasis Strengths
- Low cost advantage
- Broad range of research and development Services
- Strong Brand Equity as its is position as an HP company
- High quality standards
- Currently has employeed strength of 38000 with presence in 14 countries
Above are the strengths in the SWOT Analysis of Mphasis. The strengths of Mphasis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mphasis Weaknesses
- Margin pressure increased due to increase in direct sales
These were the weaknesses in the Mphasis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mphasis Opportunities
- Company has good opportunity since the sector is growing
- Can diversify in brand product category and consulting services
- Huge potential in domestic market
Above we covered the opportunities in Mphasis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Mphasis
Mphasis Threats
- Slowdown in US economy as major client base is from US
- Attrition and Employee loyalty
- Increasing cost of Human capital
The threats in the SWOT Analysis of Mphasis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mphasis SWOT analysis.
About Mphasis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mphasis | |
| Parent Company |
Hewlett-Packard Co.(HP Services) |
|---|---|
| Category |
IT programming and services |
| Sector | |
| Tagline/ Slogan |
an HP company |
| USP |
Provides complete IT services |
| Mphasis STP | |
| Segmentation |
Enterprises seeking IT solution and services |
| Target Market |
Big International Enterprises requiring IT solution and services |
| Positioning |
Company with High quality standards and an HP company subsidiary |
Browse marketing analysis of more brands and companies similar to Mphasis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
