Citrix Systems SWOT Analysis
Here is a detailed SWOT analysis of Citrix Systems covering strengths, weaknesses, opportunities and threats.
Citrix Systems Strengths
- Increased investment in research and development
- It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread
- Strong online service segment, wherein it can customize products easily
- Excellent supply chain management, which helps to reduce cost
- It has development centres in India, UK and Australia with over 6000 strong workforce
Above are the strengths in the SWOT Analysis of Citrix Systems. The strengths of Citrix Systems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Citrix Systems Weaknesses
- Supplier issues causing a few operational issues
- Restricted global penetration as compared to a few other leading companies
These were the weaknesses in the Citrix Systems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Citrix Systems Opportunities
- Strategic acquisitions
- Technology partnership
- Growing virtualization market
- Making and selling low-cost, unbranded low-price computers
Above we covered the opportunities in Citrix Systems SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Citrix Systems Threats
- Intense Competition in the market
- Threat of new entrant with low price value proposition
- Threat due to fluctuation in the currency
The threats in the SWOT Analysis of Citrix Systems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Citrix Systems SWOT analysis.
About Citrix Systems
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Citrix Systems Overview | |
|---|---|
| Parent Company |
Swisscom CIT |
| Category |
Computer Services |
| Sector | |
| Tagline/ Slogan |
Simplicity is power |
| USP |
Their USP is platform diversity |
| Citrix Systems STP | |
| Segmentation |
Desktop Visualization, Networking, Datacentre and Cloud, Collaboration and support |
| Target Market |
Companies in North America for support market |
| Positioning |
They are positioned as Server Virtualization infrastructure |
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