Lenovo SWOT Analysis
Here is a detailed SWOT analysis of Lenovo covering strengths, weaknesses, opportunities and threats.
Lenovo Strengths
- It manages its cost very effectively, to achieve high effectiveness with innovative leadership
- Lenovo’s good marketing and distribution strategies through a network of channel partners, retail stores, Teleweb, and Lenovo authorized dealers across the globe helps it to lead
- Strategic alliance with suppliers
- Lenovo is very quick at responsiveness, they have 24*7 technical support centres
- They have strong R&D, which they have taken over from IBM
Above are the strengths in the SWOT Analysis of Lenovo. The strengths of Lenovo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lenovo Weaknesses
- Unable to maintain sustained growth rate in all market segment, it focused on China only in the past
- Market share growth is slow due to competition; Fake products/ imitations affects sales
These were the weaknesses in the Lenovo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lenovo Opportunities
- Increasing global demand for PC
- Specialty shops proving one stop platform for distribution
- Government organizations increasing their spending on IT
- Internet boom
- Increasing product portfolios/ product lines
Above we covered the opportunities in Lenovo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Lenovo
Lenovo Threats
- Competition threat from both local and international markets/ Price war
- Software piracy and clone market
- Emerging small firms
- International competitors forming alliances with local competitors
The threats in the SWOT Analysis of Lenovo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lenovo SWOT analysis.
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About Lenovo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lenovo Overview | |
|---|---|
| Parent Company |
Legend Holding |
| Category |
Computer Hardware |
| Sector | |
| Tagline/ Slogan |
For those who do |
| USP |
Sturdy and robust product at economical price |
| Lenovo STP | |
| Segmentation |
China, Middle East Countries, Africa, India |
| Target Market |
Small and medium size enterprises, Public Sector Divisions, Students and home makers who need systems for their daily work |
| Positioning |
Building new products at affordable prices |
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