Western Digital SWOT Analysis
Here is a detailed SWOT analysis of Western Digital covering strengths, weaknesses, opportunities and threats.
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‘Western Digital’ | ||
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Parent Company |
Western Digital Corporation | |
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Category |
Computer Storage Devices | |
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Sector |
IT and Technology | |
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Tagline/ Slogan |
“Put your life in it” | |
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USP |
High Speed Hard drives , Storage | |
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STP | ||
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Segment |
Desktop hard drive, mobile hard drive, enterprise hard drive, consumer electronics | |
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Target Group |
Manufacturers of mobile, desktops, laptops and consumer electronics | |
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Positioning |
Leaders in hard drive manufacturers | |
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SWOT Analysis | ||
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Strengths |
1. It has 2nd position in drive market industry, with highest return on Equity 2. It has huge network worldwide, with presence in 17 countries 3. It has got wide range of products with it 4. Good reputation among customers 5. Recent acquisition of Komag Inc. has strengthen its market position in hard drive | |
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Weaknesses |
1. Increasing inventory level 2. High R&D Cost | |
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Opportunities |
1.Rapid growth in consumer electronic market 2. Increasing demand of PC and game software 3. New legislation requiring storage of information 4. Innovation in products for ex: company coming up with 640GB hard drive, VelociRaptor (fast new 2.5 inch drive) ,Green Power | |
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Threats |
1. Competition from Global Competition like EMC Corporation, Samsung Electronics, Seagate etc. 2. Price war among competitors to attract new customers | |
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Competition | ||
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Competitors |
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