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Accenture SWOT Analysis

Here is a detailed SWOT analysis of Accenture covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in IT & Technology category Last Updated: November 24, 2023Read time:

Accenture Strengths

  1. Accenture provide technological solutions
  2. Accenture have extensive geographic reach in over 120 countries
  3. In the consulting sector, Accenture has one of the largest revenues in the world
  4. They use the same procedures and processes in approaching projects, making it easy for employees to move from location to location without retraining
  5. Good advertising and brand building through TVCs and print ads has helped the brand grow
  6. Strong employee base of nearly 250,000 people in Accenture
  7. Accenture has a strong worldwide presence with offices in every continent

Above are the strengths in the SWOT Analysis of Accenture. The strengths of Accenture looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Accenture Weaknesses

  1. Accenture has been trying to break into serving small to mid-size companies but faces stiff competition.
  2. Stiff competition from across the world means slow market share growth

These were the weaknesses in the Accenture SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Accenture Opportunities

  1. Accenture will benefit from its standing as one of the leading IT companies as the technology is constantly evolving
  2. Due to the recession businesses are going to be looking for ways to cut back and streamline their operations. Thus Accenture stands a great chance as it is expert in outsourcing.
  3. Global penetrations and offering special fees for smaller projects can help increase the reach

Above we covered the opportunities in Accenture SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Accenture Threats

  1. Premium offering may not resonate with midmarket customers
  2. Increasing presence of Accenture's competitors
  3. Growing impact of online databases and companies can affect revenues

The threats in the SWOT Analysis of Accenture are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Accenture SWOT analysis.

About Accenture

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Accenture Overview
Parent Company

Accenture
Category

Consulting, IT, Technology
Sector

IT & Technology
Tagline/ Slogan

High performance delivered
USP

Accenture are an application oriented firm and world’s largest consultancy by revenue
Accenture STP
Segmentation

Large companies looking for consulting
Target Market

Fortune 500 companies and other big organizations
Positioning

Management consultants


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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