Murata Manufacturing SWOT Analysis
Here is a detailed SWOT analysis of Murata Manufacturing covering strengths, weaknesses, opportunities and threats.
Murata Manufacturing Strengths
- Strong presence in diverse sectors such as ceramic capacitors, piezoelectric components, microwave devices and module products
- Strong and stable financials due to diversified product portfolio
- Strong presence in various end markets such as audio-visulas, computers, communication, automotive electronics and home electronics
- Has a small workforce but with its expertise prepares some of the finest innovative engineering electronics
Above are the strengths in the SWOT Analysis of Murata Manufacturing. The strengths of Murata Manufacturing looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Murata Manufacturing Weaknesses
- High external borrowing which increased and weak liquidity position is a concern
- Limited global reach and tieups means high vulnerability towards one economy
These were the weaknesses in the Murata Manufacturing SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Murata Manufacturing Opportunities
- Surge in demand for flatscreen TV in south-east Asia has potential to trigger further growth
- Launch of new products in recent times has created a cushion from fluctuations in demand
- Global surge in demand for computers and their peripherals
Above we covered the opportunities in Murata Manufacturing SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Murata Manufacturing Threats
- Most of its revenue generated from markets outside Japan; therefore Yen appreciation is a threat
- Strict compliance norms in Japan
- Threat of natural disasters – as a result of 2011 japan earthquake, the company’s production units in Tome, Shendai, and Oyama were suspended
The threats in the SWOT Analysis of Murata Manufacturing are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Murata Manufacturing SWOT analysis.
About Murata Manufacturing
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Murata Manufacturing Overview | |
|---|---|
| Parent Company |
Murata Manufacturing Co. Ltd |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
Innovator in Electronics |
| USP |
Constantly evolving to change to the current needs |
| Murata Manufacturing STP | |
| Segmentation |
Ceramic capacitors, piezoelectric components, microwave devices and module products |
| Target Group |
Audio-visual, communications, computers, peripherals, automotive electronics and home electronics businesses |
| Positioning |
Positioned as an innovator whose products change but whose values remain irresolute with time |
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