OMRON Corporation SWOT Analysis
Here is a detailed SWOT analysis of OMRON Corporation covering strengths, weaknesses, opportunities and threats.
OMRON Corporation Strengths
- Strong employee base of about 36,000 people
- Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation
- Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology
- Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues
- Robust market share – the company is a leading player with a consistent share
- It has developed medical equipment, ATM machines, oilfield and marine equipment etc
Above are the strengths in the SWOT Analysis of OMRON Corporation. The strengths of OMRON Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
OMRON Corporation Weaknesses
- Strong dependence on Asian market, especially Japan and China, for revenue
- Weakening financial position and declining margins is a concern
- High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost and risks of being affected by local market trends
These were the weaknesses in the OMRON Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
OMRON Corporation Opportunities
- Strong outlook for global control systems market
- Accelerated growth in global electronic components market
- Global electronic components market has wide range of products under it which could be explored
- Tie-ups and acquisition of smaller enterprises to boost operations
Above we covered the opportunities in OMRON Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
OMRON Corporation Threats
- The company faces strong competition especially in the pricing and customer service domains
- The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business
- Need for compliance to various environmental laws and regulations
The threats in the SWOT Analysis of OMRON Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the OMRON Corporation SWOT analysis.
About OMRON Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| OMRON Corporation Overview | |
|---|---|
| Parent Company |
OMRON Corporation |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
Sensing tomorrow |
| USP |
Automation solutions for a changing world |
| OMRON Corporation STP | |
| Segmentation |
Industrial automation, electronic components, automotive sector, social systems, healthcare |
| Target Group |
Industrial sector, electronics makers |
| Positioning |
One that keeps pace with change |
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