BAE Systems SWOT Analysis
Here is a detailed SWOT analysis of BAE Systems covering strengths, weaknesses, opportunities and threats.
BAE Systems Strengths
- Industry Recognition in defense aerospace security
- Diversified business maintainence training and consulting
- Focus on R&D with over 85,000 people employed
- Strong growth in revenue and profits
- BAE Systems is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
- The company has its global presence in Australia, India, Saudi Arabia, the UK and the US
Above are the strengths in the SWOT Analysis of BAE Systems. The strengths of BAE Systems looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BAE Systems Weaknesses
- Relatively low employee productivity
- Unfunded employee post-retirement benefits
- Allegations of corruption have affected brand image
These were the weaknesses in the BAE Systems SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BAE Systems Opportunities
- Strategic acquisitions would help build the foundation
- Rising global defense spending
- Growth in global aerospace and defense market
Above we covered the opportunities in BAE Systems SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BAE Systems Threats
- Intense competition
- Change in governments or government policy might affect their profits
- Slowdown in economy will result in budget cuts for emerging market governments
The threats in the SWOT Analysis of BAE Systems are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BAE Systems SWOT analysis.
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About BAE Systems
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BAE Systems Overview | |
|---|---|
| Parent Company |
BAE Systems |
| Category |
Aerospace and Defense security |
| Sector | |
| Tagline/ Slogan |
Inspired work |
| USP |
One of the biggest defense contractors in the world |
| BAE Systems STP | |
| Segmentation |
Aerospace and defense security products |
| Target Market |
National Governments and their armies |
| Positioning |
Aim to be at the forefront of defense technology by providing sophisticated cyber services to mission critical electronic systems |
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