Halfords SWOT Analysis
Here is a detailed SWOT analysis of Halfords covering strengths, weaknesses, opportunities and threats.
Halfords Strengths
- Customer-centric policies with over 12000+ employees
- One of UK’s biggest retailer of cycling and motor parts
- Large variety of renowned brands
- Adapatability to reposition itself with changing business needs
- High quality product offerings
- Online sales services
- hour free customer delivery system
- Price discount offerings
- Free car checks in stores
Above are the strengths in the SWOT Analysis of Halfords. The strengths of Halfords looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Halfords Weaknesses
- Stiff competition from company owned service centers means low business at times
- Failure in expansion outside UK and Ireland
- Distribution system limited to mainland UK
These were the weaknesses in the Halfords SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Halfords Opportunities
- Further improving post-sale customer service system
- Creating an efficient distribution system
- Increasing the reachability of online delivery outside UK, and Ireland
- Expanding in developing countries where people focus on car repair and maintenance over repurchase
Above we covered the opportunities in Halfords SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Halfords Threats
- Drastic decline in customer demand for bicycles
- Decline in customer income levels and disposable income owing to financial crisis
- Competitors providing equitable quality proposition at lower prices
The threats in the SWOT Analysis of Halfords are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Halfords SWOT analysis.
About Halfords
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Halfords Overview | |
|---|---|
| Parent Company |
NA, founded by F W Rushbrooke |
| Category |
Car parts, camping, touring and bicycles |
| Sector | |
| Tagline/ Slogan |
We go the extra mile |
| USP |
one-stop shop for exclusive brands in bikes, high quality car parts and accessories |
| Halfords STP | |
| Segmentation |
Buyers of car parts, bikes and accessories |
| Target Market |
Bikes, car parts & accessories shoppers (online/offline) in mainland UK |
| Positioning |
Halfords in UK’s leading exclusive cycling and motoring retailer |
Browse marketing analysis of more brands and companies similar to Halfords. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
