Virgin Megastore SWOT Analysis
Here is a detailed SWOT analysis of Virgin Megastore covering strengths, weaknesses, opportunities and threats.
Virgin Megastore Strengths
- First Music store opened in London
- Worldwide presence – hundreds of stores worldwide
- Supported by highly diversified parent company
- Well established in middle east
- The brand is present across 15 countries worldwide
- Strong backing of brand name Virgin and Richard Branson
Above are the strengths in the SWOT Analysis of Virgin Megastore. The strengths of Virgin Megastore looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Megastore Weaknesses
- Most of their stores are closed even in UK
- Low product portfolio and limited business
These were the weaknesses in the Virgin Megastore SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Virgin Megastore Opportunities
- Start their own albums to attract people to stores
- Tap into movies and sponsorships – Videogame markets
- Can upward integrate into manufacturing of music electronics
Above we covered the opportunities in Virgin Megastore SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Virgin Megastore Threats
- Technology changing rapidly
- High competition by innovative models
- Extinction period for music stores
The threats in the SWOT Analysis of Virgin Megastore are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Virgin Megastore SWOT analysis.
About Virgin Megastore
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Virgin Megastore | |
| Parent Company |
Butler Capital Partners, Lagardere Group |
|---|---|
| Category |
Entertainment - Music, books, apparel and electronics |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High street icon music store |
| Virgin Megastore STP | |
| Segmentation |
Entertainment world |
| Target Market |
Music lovers |
| Positioning |
High street icon music |
Browse marketing analysis of more brands and companies similar to Virgin Megastore. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
