B & Q SWOT Analysis
Here is a detailed SWOT analysis of B & Q covering strengths, weaknesses, opportunities and threats.
B & Q Strengths
- About 400 stores and close to 30,000 employees.
- First retailer in the UK to offer a nationally recognized Home Improvement qualification which is accredited by leading awarding body City & Guilds.
- d largest in the world with more than 60 stores opened internationally
- Awarded chain-of-custody certification for both Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification schemes (PEFC)
- Strong brand name in the UK
- It is one of the largest in Europe with a strong presence in China as well
Above are the strengths in the SWOT Analysis of B & Q. The strengths of B & Q looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
B & Q Weaknesses
- Legal issues have hurt the brand image on a few occasions
- Intense competition from global players and limited brand differentiation
These were the weaknesses in the B & Q SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
B & Q Opportunities
- Constantly creating new, differentiated, Innovative and wide range of products
- Good international presence
- One Planet Living business in order to reduce its impact on the world's resources.
- Introduction of 60 double-decker lorries, a move already saving 4,800 miles and 4,600kg of emissions a day.
Above we covered the opportunities in B & Q SWOT Analysis. The opportunities for any brand can include prospects of future growth.
B & Q Threats
- Volatile revenues that makes planning difficult
- Several independent garden centres who pose tough competition by increased local marketing and improved use of technology
- Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to B&Q's performance
The threats in the SWOT Analysis of B & Q are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the B & Q SWOT analysis.
About B & Q
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| B & Q Overview | |
|---|---|
| Parent Company |
Kingfisher PLC |
| Category |
DIY and home improvement |
| Sector | |
| Tagline/ Slogan |
You can do it when you B&Q it |
| USP |
Market leader with a great brand popularity |
| B & Q STP | |
| Segmentation |
DIY Home improvement tools, Gardening Supplies and Plants |
| Target Market |
Simple people with a liking for home, Upper middle class |
| Positioning |
Positioned as an organization with a big energy vision |
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