Here is a detailed SWOT analysis of Waterstones covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Waterstones. The strengths of Waterstones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Waterstones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Waterstones SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Waterstones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Waterstones SWOT analysis.
About Waterstones
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Waterstones Overview | |
---|---|
Parent Company |
A&NN Capital Fund Management |
Category |
Bookshop |
Sector | |
Tagline/ Slogan |
Your local bookshop |
USP |
Each Waterstone outlet sells books prominent and useful for that particular locality |
Waterstones STP | |
Segmentation |
Customers including wide range of age groups and income |
Target Market |
Those who are willing to buy books |
Positioning |
Place to hang around with friends, sit and have coffee and read/buy books |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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