Levi Strauss SWOT Analysis
Here is a detailed SWOT analysis of Levi Strauss covering strengths, weaknesses, opportunities and threats.
Levi Strauss Strengths
- Strong Brand Name and popular top-of-the-mind brand
- Expertise in Jeans Industry
- Distribution Channels and Global Outsourcing
- Finance and Access to International Capital
- Has over 470 self operated stored globally managed by 16000+ employees
- Levi’s marketing includes retro popular songs in its TVC ad campaigns
- Over 60 and 25 manufacturing plants in US and abroad respectively
Above are the strengths in the SWOT Analysis of Levi Strauss. The strengths of Levi Strauss looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Levi Strauss Weaknesses
- High Pressures of Brand Protection
- Increasing competition means limited scope for growth
These were the weaknesses in the Levi Strauss SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Levi Strauss Opportunities
- Growing casual wear market
- Low manufacturing and production costs in various international markets
- Increasing acceptability of western wear across the world
Above we covered the opportunities in Levi Strauss SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Levi Strauss
Levi Strauss Threats
- Fast changing consumer tastes
- Lack of protection of property rights in some countries like China
- Increasing Competition and Product Substitution
The threats in the SWOT Analysis of Levi Strauss are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Levi Strauss SWOT analysis.
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About Levi Strauss
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Levi Strauss Overview | |
|---|---|
| Parent Company |
Levi’s Strauss and Co. |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Go Forth; Levis. Original jeans. Original people; A style for every story; Quality never goes out of style |
| USP |
Oldest Jeans Brand yet modern |
| Levi Strauss STP | |
| Segmentation |
Upper class and Upper Middle Class |
| Target Market |
People who want a blend of style and Comfort |
| Positioning |
Outgoing and stylish quality jeans |
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