Austin Reed SWOT Analysis
Here is a detailed SWOT analysis of Austin Reed covering strengths, weaknesses, opportunities and threats.
Austin Reed Strengths
- It is an upmarket chain with over 70 retail outlets
- Progressive brand that was both fashion-forward and classically elegant
- Pioneer in Departmental format
- Loyal Customer Base and high brand equity
- Low risk & sturdy business model
- Healthy financial position, low gearing
- Presence across retail segments, lifestyle, value & specialty retailing
Above are the strengths in the SWOT Analysis of Austin Reed. The strengths of Austin Reed looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Austin Reed Weaknesses
- Late foray into value retailing means tough competition
- Despite all efforts, high possibility of brand switching due to many options
These were the weaknesses in the Austin Reed SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Austin Reed Opportunities
- Expected growth in the organized retail to result in better footfall and conversion rates
- Entry into tier 2 and tier 3 cities and global expansion
- Collaboration with foreign players because of a national brand
Above we covered the opportunities in Austin Reed SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Austin Reed Threats
- Employee shortage and attrition due to rapid growth in retail sector.
- Impact of slowdown in consumer spends to be felt on department stores
- Opening up of economy for free entry of foreign players that is FDI
- Competition from standalone specialty stores.
The threats in the SWOT Analysis of Austin Reed are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Austin Reed SWOT analysis.
About Austin Reed
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Austin Reed Overview | |
|---|---|
| Parent Company |
Austin Reed Group PLC |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Quality tailoring; It’s just part of the Austin Reed service |
| USP |
Remarkable tailoring and a passion for quality without compromise |
| Austin Reed STP | |
| Segmentation |
Business and leisure clothing and other related products for men and women |
| Target Market |
Urban men and women business executives from the upper-middle class |
| Positioning |
High quality, value-for-money ready-to-wear suits |
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