Titan SWOT Analysis
Here is a detailed SWOT analysis of Titan covering strengths, weaknesses, opportunities and threats.
Titan Strengths
- Titan has a large network of exclusive stores and service centres
- High top of the mind recall of the brand
- Different sub-brands under the brand Titan have been successful in their positioning
- One of the world’s top five and India’s biggest watch manufacturer
- Titan watches are exported in over 40 countries
- Strong advertising and brand presence of Titan
- The brand uses celebrity brand ambassadors to promote itself
Above are the strengths in the SWOT Analysis of Titan. The strengths of Titan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Titan Weaknesses
- Titan brand has to face issues to tackling fake imitations
- Haven’t penetrated the global market as some other international watch makers
These were the weaknesses in the Titan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Titan Opportunities
- India is an under penetrated market for watches
- Global expansion and tie-ups with global watch and Jewellry brands
- Titan can focus on more brand awareness and having watches catering to every segment
Above we covered the opportunities in Titan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Titan
Titan Threats
- Broad target segment may lead to lack of focus in brand strategy
- Stiff Competition faced by foreign brands, particularly in the premium segment can decline Titan's market share
- Being an international brand, the company's business is affected by recession and economic instability
The threats in the SWOT Analysis of Titan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Titan SWOT analysis.
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About Titan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Titan Overview | |
|---|---|
| Parent Company |
TATA Group |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Be More; The joy of gifting |
| USP |
Titan is an Indian watch brand with international styling |
| Titan STP | |
| Segmentation |
Watch brands from luxury to sporty to fashion |
| Target Market |
Mid and Premium Market Working men and women |
| Positioning |
Titan is positioned as not just a watch, but a style statement |
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