Flying Machine SWOT Analysis
Here is a detailed SWOT analysis of Flying Machine covering strengths, weaknesses, opportunities and threats.
Flying Machine Strengths
- Brand has tied up with Italian designers to get an Italian touch to Indian clothing.
- Owns over 100 stores in India and is present in five countries abroad.
- Belongs to the prestigious Arvind mills group which extends their brand image
- Good advertising and brand building through ad campaigns
- Good perception of the brand as a high quality yet affordable product
Above are the strengths in the SWOT Analysis of Flying Machine. The strengths of Flying Machine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Flying Machine Weaknesses
- Still hasn’t been able to reach out to the growing urban centres in India completely
- Global presence is very limited
These were the weaknesses in the Flying Machine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Flying Machine Opportunities
- The market for the youth segment is huge
- Foreign market for expansion
Above we covered the opportunities in Flying Machine SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Flying Machine Threats
- Existing competition from international and Indian brands
- Dependence on the Indian market, where there is a possibility of high brand switching and low loyalty due to many options
The threats in the SWOT Analysis of Flying Machine are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Flying Machine SWOT analysis.
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About Flying Machine
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Flying Machine Overview | |
|---|---|
| Parent Company |
Arvind Mills Pvt Ltd |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Fasten your seat belt |
| USP |
Variety in apparel with an Italian touch |
| Flying Machine STP | |
| Segmentation |
Youngsters who are fashion conscious |
| Target Market |
Urban youth from middle class |
| Positioning |
A brand that connects to the youngsters |
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