Here is a detailed SWOT analysis of Armani Exchange covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Armani Exchange. The strengths of Armani Exchange looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Armani Exchange SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Armani Exchange SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Armani Exchange
The threats in the SWOT Analysis of Armani Exchange are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Armani Exchange SWOT analysis.
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About Armani Exchange
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Armani Exchange Overview | |
---|---|
Parent Company |
Giorgio Armani S.p.A. |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
I feel, therefore I am |
USP |
Youthful label depicting chic culture |
Armani Exchange STP | |
Segmentation |
Youth looking for trendy designer fashion wear |
Target Market |
Upper middle class youth |
Positioning |
The most accessible and affordable Armani brand |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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