Malabar Gold and Diamonds SWOT Analysis
Here is a detailed SWOT analysis of Malabar Gold and Diamonds covering strengths, weaknesses, opportunities and threats.
Malabar Gold and Diamonds Strengths
- Its one largest jewellery retailer in India and GCC
- Offers a lifelong Warranty in Ornaments
- 60 stores pan-India and in the Middle East
- Solid workforce of 4000 people
- Association with film and sports celebrities enhances its brand equity and reach
Above are the strengths in the SWOT Analysis of Malabar Gold and Diamonds. The strengths of Malabar Gold and Diamonds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Malabar Gold and Diamonds Weaknesses
- Less penetration across India as stores are present primarily in South India
- Global footprint is less especially UK and US which has high number of NRIs
These were the weaknesses in the Malabar Gold and Diamonds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Malabar Gold and Diamonds Opportunities
- Expansion Plans in near future by increasing the stores in US, UK and South-East Asia
- Increase presence across India
- Tie-up with corporates and sponsorship of fashion events
Above we covered the opportunities in Malabar Gold and Diamonds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Malabar Gold and Diamonds Threats
- Competition is huge from already established brands in this segment
- Competition is also in overseas market other players
- Fluctuating global economy means loss of sale
The threats in the SWOT Analysis of Malabar Gold and Diamonds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Malabar Gold and Diamonds SWOT analysis.
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About Malabar Gold and Diamonds
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Malabar Gold and Diamonds Overview | |
|---|---|
| Parent Company |
Malabar Gold diamonds |
| Category |
Jewellery and Diamonds |
| Sector | |
| Tagline/ Slogan |
Beauty meets Quality; Celebrate the beauty of Life |
| USP |
Services offered to today’s global taste |
| Malabar Gold and Diamonds STP | |
| Segmentation |
People who has Upper spending power |
| Target Market |
Woman who likes hand crafted and Indian heritage ornaments and for funky style under the brand name Scarlet for kids |
| Positioning |
Champion of contemporary and classic jewellery |
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