Sabyasachi SWOT Analysis
Here is a detailed SWOT analysis of Sabyasachi covering strengths, weaknesses, opportunities and threats.
Sabyasachi Strengths
- The brand depends on the success of its creator Sabyascahi who was awarded as the best designer for the ethnic wear segment.
- The brand has showcase its collections through various fashion show, movies and TV shows like Band Baaja Bride which have been a success.
- The brand has a list of Bollywood stars like Rani Mukherjee in its clientele which is a major highlight.
- The vibrant colors of the season displayed in its collections are a highlight.
Above are the strengths in the SWOT Analysis of Sabyasachi. The strengths of Sabyasachi looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sabyasachi Weaknesses
- The brand has not been able to break out of its bridal wear mould.
- The brand is not present in all major cities in India which reduces brand visibility.
These were the weaknesses in the Sabyasachi SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sabyasachi Opportunities
- The brand can start online selling which has emerged as an effective medium for sale in recent times.
- The brand can improve its international presence by tapping NRI’s which have the buying power for the brand.
- The brand can diversify into other line like fusion-wear which would be great boost to it.
Above we covered the opportunities in Sabyasachi SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sabyasachi Threats
- The foray of various designers in the Indian wear segment has increased competition
- The brand is facing threat from designer western wear which is gaining prominence.
The threats in the SWOT Analysis of Sabyasachi are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sabyasachi SWOT analysis.
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About Sabyasachi
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sabyasachi Overview | |
|---|---|
| Parent Company |
Sabyasachi Mukherjee |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Sabyasachi |
| USP |
Designer ethnic Indian wear |
| Sabyasachi STP | |
| Segmentation |
Women preferring Indian designer dresses |
| Target Market |
Urban upper class women |
| Positioning |
Premium Indian designer wear |
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