Killer Jeans SWOT Analysis
Here is a detailed SWOT analysis of Killer Jeans covering strengths, weaknesses, opportunities and threats.
Killer Jeans Strengths
- Strong brand presence with over 1600 points of sale in the form of MBO’s with chains like Shopper’s Stop, Central, Lifestyle and their exclusive brand outlets like K-lounge in all Tier-1 cities.
- Diversification into other product line like Killer Tees, innerwear, footwear, eyewear to make it a complete lifestyle brand.
- Innovative ad-campaigns have made a strong connect with the youth which is their main target audience.
- Brand has been termed as India’s first international denim wear brand with it exporting denim wear to Middle East, USA, Africa, South-East Asia since 1994.
- Self-procurement and manufacturing facilities has been a great strength for the brand as it 5 units with an annual capacity of over 30 lakh pieces
Above are the strengths in the SWOT Analysis of Killer Jeans. The strengths of Killer Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Killer Jeans Weaknesses
- Though the brand has stretched its portfolio with many diversifications it still has to heavily depend on denim wear for its revenues.
- The brand is facing increasing competition from the other sibling brands of the parent company like Lawman and Integriti which too are emerging in denim wear.
These were the weaknesses in the Killer Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Killer Jeans Opportunities
- The company can look to expand its manufacturing capabilities in emerging markets which would be a great boost for the brand.
- The brand can also start online stores for selling its merchandise as it has emerged as an effective medium for selling.
- The brand effective in its advertising can also look at green campaigns which is attracting a lot of attention these days.
Above we covered the opportunities in Killer Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Killer Jeans Threats
- The government tax policies on apparel are set to increase the unit cost.
- Highly fragmented fashion industry which would involve low customer loyalty.
- The entry of several international players in the retail industry after opening up of FDI would also pose as a threat for the brand.
The threats in the SWOT Analysis of Killer Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Killer Jeans SWOT analysis.
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About Killer Jeans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Killer Jeans Overview | |
|---|---|
| Parent Company |
KewalKiran Clothing Limited |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Worship the night, Killer for her; What’s your cut? |
| USP |
India’s first international denim brand. |
| Killer Jeans STP | |
| Segmentation |
Fashion conscious and trendy youth. |
| Target Market |
Youth from the Urban upper and upper middle class |
| Positioning |
Denim brand with an attitude. |
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