Lee Cooper SWOT Analysis
Here is a detailed SWOT analysis of Lee Cooper covering strengths, weaknesses, opportunities and threats.
Lee Cooper Strengths
- Strong brand presence of over 100 years all over the world in 85 countries with over 4000 points of sale.
- The brand has diversified into footwear, eyewear and other apparel lines to emerge as a complete lifestyle brand.
- Self- procurement and manufacturing and manufacturing facilities in many countries through strategic licensing have helped the brand maintain the economies of scale.
- Excellent advertising and good brand recall
Above are the strengths in the SWOT Analysis of Lee Cooper. The strengths of Lee Cooper looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lee Cooper Weaknesses
- The brand has overstretched its portfolio due to its diversification into various product lines but the majority of the revenue is generated from denim wear.
- High brand switching due to many options for customers affects sales
These were the weaknesses in the Lee Cooper SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lee Cooper Opportunities
- The brand can tap relatively unsaturated emerging markets like India, Africa which would be a great boost for the brand.
- The brand can foray into e-tailing which has emerged as effective medium.
- The brand can also work on eco advertising campaigns which are currently a highlight for lifestyle brands.
Above we covered the opportunities in Lee Cooper SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lee Cooper Threats
- Changes in exchange rates comes a serious a concern as its affects foot-traffic and sales globally.
- The highly fragmented fashion industry involves low brand loyalty and high bargaining power of buyers.
- The recent slowdown in European markets too can affect the brand as it is the premier denim wear brand in Europe.
The threats in the SWOT Analysis of Lee Cooper are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lee Cooper SWOT analysis.
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About Lee Cooper
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lee Cooper Overview | |
|---|---|
| Parent Company |
Lee Cooper |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Dedicated To Style; Since 1908 |
| USP |
A brand dedicated to style. |
| Lee Cooper STP | |
| Segmentation |
Urban upper and upper middle class youth. |
| Target Market |
Fashion conscious youth in the age group of 15-30 years. |
| Positioning |
Exclusive fashion for youth. |
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