Lucky Brand Jeans SWOT Analysis
Here is a detailed SWOT analysis of Lucky Brand Jeans covering strengths, weaknesses, opportunities and threats.
Lucky Brand Jeans Strengths
- Presence in over 200 stores in America
- Product line extension in sportswear, outwear, T-shirt, active wear
- Products are sold through many company owned and departmental stores
- Lucky Brand created the Lucky Brand Foundation which raises money for disabled children’s charities like Smile Train and the Bridge School
- detail research study of market before penetration hence one of the successful brand
Above are the strengths in the SWOT Analysis of Lucky Brand Jeans. The strengths of Lucky Brand Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lucky Brand Jeans Weaknesses
- Deparment stores popularity slowdown affects the growth of the business
- Limited brand penetration in the emerging economies
These were the weaknesses in the Lucky Brand Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lucky Brand Jeans Opportunities
- Business expansion in emerging countries and Europe
- Adapting Innovative techniques, operation streamlining and increasing communication within the organization will increase profit
- expansion in products and improving quality will help in creating different brand image and attract more consumers
- expansion of business for higher average income consumers who believes quality and brand name comes with price tag
Above we covered the opportunities in Lucky Brand Jeans SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lucky Brand Jeans Threats
- Other local players pressure which affects the business growth
- economic slowdown affects the consumer spending
- Changing consumer perception with many brands available in the market
The threats in the SWOT Analysis of Lucky Brand Jeans are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lucky Brand Jeans SWOT analysis.
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About Lucky Brand Jeans
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lucky Brand Jeans Overview | |
|---|---|
| Parent Company |
Liz Claiborne Inc |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Lucky You |
| USP |
Denim jeans with great fitting |
| Lucky Brand Jeans STP | |
| Segmentation |
Men and women who look for quality jeans with decent price |
| Target Market |
Urban men and women middle class |
| Positioning |
Unique brand of jeans at affordable prices |
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