Here is a detailed SWOT analysis of Kenneth Cole covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Kenneth Cole. The strengths of Kenneth Cole looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Kenneth Cole SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Kenneth Cole SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Kenneth Cole are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kenneth Cole SWOT analysis.
About Kenneth Cole
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Kenneth Cole Overview | |
---|---|
Parent Company |
Kenneth Cole Productions Incorporated |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
What you stand for is more important than what you stand in; Are you putting us on; Today is not a dress rehearsal |
USP |
Dynamic , energetic and innovative clothes |
Kenneth Cole STP | |
Segmentation |
People who are absolutely fearless and love to be playful |
Target Market |
People having a high purchasing power and an adventurous attitude |
Positioning |
Experimental , fun , flirtatious clothing with an unexpected edge |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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