Proline India SWOT Analysis
Here is a detailed SWOT analysis of Proline India covering strengths, weaknesses, opportunities and threats.
Proline India Strengths
- Pioneer of creation of sports and leisure wear in Indian Market.
- High profile sports-person from various sports like Cricket, and Badminton endorsed the brand.
- Got international recognition for in sportswear t-shit category.
- First brand and first mover in the sports category.
- High quality sports apparel available at exclusive stores and multi-brand retail chains
Above are the strengths in the SWOT Analysis of Proline India. The strengths of Proline India looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Proline India Weaknesses
- Limited presence in only major cities in India
- Not able to meet the competition in terms of offering a wide range of products, designs as offered by competitors
- Limited brand presence and local recognition compared to global giants
These were the weaknesses in the Proline India SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Proline India Opportunities
- Price rationalization of products needs to be done.
- High profile brand building needs to be done to rejuvenate the brand.
- More stores and brand penetration along with advertising
Above we covered the opportunities in Proline India SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Proline India Threats
- Competition from international players in terms of designs colors and comfort.
- Customer loyalty was a big challenge with various brands in the market.
- Fila brand sold in Proline stores – There were chances of franchised brand cannibalizing the manufactured brand
The threats in the SWOT Analysis of Proline India are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Proline India SWOT analysis.
Read Similar SWOT analysis
About Proline India
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Proline India Overview | |
|---|---|
| Parent Company |
Bombay Dyeing/ Batra Group of 1983 |
| Category |
Apparels |
| Sector | |
| Tagline/ Slogan |
Been there and done that |
| USP |
Leisure sports wear |
| Proline India STP | |
| Segmentation |
Sports and leisure wear for sports persons |
| Target Market |
Sports men looking for comfortable clothing. |
| Positioning |
Brand that respects individuality |
Browse marketing analysis of more brands and companies similar to Proline India. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
