Boucheron SWOT Analysis
Here is a detailed SWOT analysis of Boucheron covering strengths, weaknesses, opportunities and threats.
Boucheron Strengths
- Centuries of experience and expertise in jeweler designing and manufacturing
- 35 directly operated stores and also online portal is used to cater the customers
- They have created the jewellery designs for Queen Elizabeth and other such elite class
- Boucheron won his first Gold Medal at the Paris Universal Exhibition, followed by a Grand Prize
- Strong brand reputation
Above are the strengths in the SWOT Analysis of Boucheron. The strengths of Boucheron looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boucheron Weaknesses
- Contemporary fashion is Light weight jewellery
- Extremely nice market and limited global penetration
These were the weaknesses in the Boucheron SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boucheron Opportunities
- Going global should be there, since more economically growing countries are there.
- Start endorsing in participating or associating with some social gatherings, so that brand recall is there.
- Many people are aware of buying the jeweler online
Above we covered the opportunities in Boucheron SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boucheron Threats
- Competition is there from Local vendors, Established players and online portals also.
- Inflation and prices of gold are increasing
- People taste changes.
The threats in the SWOT Analysis of Boucheron are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Boucheron SWOT analysis.
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About Boucheron
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Boucheron Overview | |
|---|---|
| Parent Company |
Boucheron |
| Category |
Jeweler and luxury gifts |
| Sector | |
| Tagline/ Slogan |
More than a perfume, jewel |
| USP |
Flawless craftsmanship |
| Boucheron STP | |
| Segmentation |
Women preferring elegant luxury accessories |
| Target Market |
Urban upper class women |
| Positioning |
Innovative style and excellent designs |
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