Here is a detailed SWOT analysis of Movado covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Movado. The strengths of Movado looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Movado SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Movado SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Movado are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Movado SWOT analysis.
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About Movado
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Movado Overview | |
---|---|
Parent Company |
Movado Group |
Category |
Watches and Accessories |
Sector | |
Tagline/ Slogan |
Modern Ahead of its time |
USP |
Classic design watches that simple and timeless |
Movado STP | |
Segmentation |
Premium watches segment |
Target Market |
Mid to High Income women |
Positioning |
Artistic watches that are timeless |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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