Here is a detailed SWOT analysis of Zales covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Zales. The strengths of Zales looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Zales SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Zales SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Zales are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Zales SWOT analysis.
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About Zales
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Zales Overview | |
---|---|
Parent Company |
Zales |
Category |
Jeweler and Diamonds(USA) |
Sector | |
Tagline/ Slogan |
The Diamond store |
USP |
Has a classic and contemporize style |
Zales STP | |
Segmentation |
Woman who is earning in average price bracket |
Target Market |
Woman who loves contemnor designs |
Positioning |
Has a commitment for excellence and is a brand which can be trusted |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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