Speedo SWOT Analysis
Here is a detailed SWOT analysis of Speedo covering strengths, weaknesses, opportunities and threats.
Speedo Strengths
- The use of biomechanics for the design of swimwear which add that extra element of champion and achievement to the brand.
- The brand is the biggest promoter of swimming in America with Olympian champions as brand ambassadors
- The brand is present across the world through MBO’s and company owned flagship which are category killers when it comes to swimwear.
- The brand has diversified swimwear accessories like boots, digital music players which are a rage for swim lover
- The brand has a popular name and has good advertising and visibility
- It has sponsored many international swimming teams and players
Above are the strengths in the SWOT Analysis of Speedo. The strengths of Speedo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Speedo Weaknesses
- The brand has been marred by controversial technologies like Fast skin, LZR which too had swimmers disqualified.
- The group is not into extensive advertising and promotions in international markets as compared to a few other big sports apparel brand
These were the weaknesses in the Speedo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Speedo Opportunities
- The brand can move to effective sponsorships to swimming teams in Asia where the sport is growing well.
- The brand can also diversify further into different product lines to be a complete lifestyle brand.
- The brand can look to set up manufacturing and procurement facilities to maintain economies of scale in future.
Above we covered the opportunities in Speedo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Speedo Threats
- Ignorance of importance of technology and design in swimwear is a major deterrent for the brand.
- The brand also faces high threat from counterfeit products which sell cheap quality swimwear branded as its name
The threats in the SWOT Analysis of Speedo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Speedo SWOT analysis.
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About Speedo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Speedo Overview | |
|---|---|
| Parent Company |
Pentland group |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Worn by world champions my speedo |
| USP |
Cutting edge swimwear |
| Speedo STP | |
| Segmentation |
Men and women, kids who take up swimming as a serious sport |
| Target Market |
Young men, women and kids from the urban upper middle and upper class |
| Positioning |
Swimwear for the true sportsmen |
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