VIP Innerwear SWOT Analysis
Here is a detailed SWOT analysis of VIP Innerwear covering strengths, weaknesses, opportunities and threats.
VIP Innerwear Strengths
- Very high growth rate across India
- Product has un-substitutable demand
- Brand well known globally as well as locally
- Diversified set of products
Above are the strengths in the SWOT Analysis of VIP Innerwear. The strengths of VIP Innerwear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
VIP Innerwear Weaknesses
- Large segment of market in the unorganized sector
- High – degree of price sensitiveness
These were the weaknesses in the VIP Innerwear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
VIP Innerwear Opportunities
- Potential to grow in the organized sector market
- Better advertisements shall create more brand awareness about quality, comfort, brand name and price
Above we covered the opportunities in VIP Innerwear SWOT Analysis. The opportunities for any brand can include prospects of future growth.
VIP Innerwear Threats
- Fierce competition from multi-nationals operating in India and also local players
- Changing consumer buying behavior with inflation
The threats in the SWOT Analysis of VIP Innerwear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the VIP Innerwear SWOT analysis.
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About VIP Innerwear
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| VIP Innerwear Overview | |
|---|---|
| Parent Company |
Maxwell Industries |
| Category |
Innerwear and Undergarments |
| Sector | |
| Tagline/ Slogan |
Ye ander ki baat hai |
| USP |
Contemporary feel and wide range |
| VIP Innerwear STP | |
| Segmentation |
Men innerwear |
| Target Market |
Boys and men from the urban middle class |
| Positioning |
Value for money premium quality having aspiration value |
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